Easy guide for Etsy-friendly photos
Photography is a subject that many of us are struggling with. As they say, presentation is everything, so taking great care to represent your product well is one of the most important things to successfully run an Etsy shop (or any online shop!). This is your window and you’ve got to take advantage of it and do all you can to showcase your beautiful product in the best possible light. For Etsy in particular, you need to be aware of certain things when you plan your product photography and those particularities will be explained on this post.
OK, so you have opened your Etsy shop and are ready for the sales extravaganza. After a couple of weeks (or months) you notice that not so many people are coming to buy or even see your wonderful products. Etsy is a big, big big market place and it’s easy to get lost, so you need to get noticed! Great photography is the first step to catch the attention, not just of your potential customers, but also that of other sellers, etsy admins, bloggers, pinners, etc and they may feature your product on Etsy or all over the web which means more potential customers will be able to find you. Those features mean TRAFFIC and lots of traffic means SALES.
Now let’s experiment a little with some photos a took recently for a custom order:
It was a rainy day and I truly needed to get things moving with the photography of these Star Dangle Earrings so I took my photos and although I took care that my background would help to showcase my earrings and chose a lovely prop to make the photo prettier, the light was not helping me much and my photo came out all washed out and a bit on the crappy side. How can I make this photo ready for my Etsy shop in some simple, easy steps? This is when my editing tools come in handy! I truly admire those of you with great editing tools and skills for pohotoshop and the likes, unfortunately for me, I’m missing that wonderful knowledge so when I have to edit, I use an online editing tool called PicMonkey. This tool is easy to understand, easy to use and best of all, most of the features are free!
OK, now you have the basics. Take some photos and have fun! Or fix your existing photos so they look better on your Etsy shop 🙂 Before I say goodbye, I’ll let you with one last recommendation, a very important one: use all your 5 spots available for photos on your listing! Hey, at least use 4!! People like to see your product from different angles: how does it look up front? the back? include a close up and if it’s something wearable, a model shot (a real person please!) and if it’s something decorative, show it in a real space! also show a photo of your package, customer love that! if you run out of ideas to fill out your 5 photos spots you can add a photo of you working in your atelier. That will sure help people connect with you and your story as a maker! Have questions, suggestions? Don’t hesitate to share them with me in the comments!